Much of what you watch, listen to or buy comes from recommendations made by Al algorithms. More and more, algorithms are helping us to make both subtle and important life altering decisions. So, what does this mean for marketers?
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Large businesses can dedicate money and resources into marketing departments. Small businesses don’t have that luxury, so they need to be careful about where to invest their hard-earned money. Consider this a little cheat sheet. Here are some basic concepts we need to clarify before moving forward.
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Small businesses have many marketing challenges. One of these challenges is how to determine what makes their business stand out from the competition. Being able to differentiate your business and communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.
Read MoreCustomers are rewarding businesses that “authentically - and holistically - meet their needs”. Successful marketers will be those who invest in agile marketing strategies, according to the latest study by Deloitte Insights.
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There is a presumption that the trustees must disclose basic trust information to every beneficiary and trust information to beneficiaries who request it.
Read MoreIn Lockdown level 2, we look to the future and there are new challenges ahead. In short, the COVID-19 crisis has created a new world – one that calls for a new plan.
Read MoreRather than constantly trying to spam consumers with the best deals on their products, organisations are now seeing the benefit in focusing on brand authenticity and building a strong reputation first through authentic storytelling.
Read MoreRather than constantly trying to spam consumers with the best deals on their products, organisations are now seeing the benefit in focusing on brand authenticity and building a strong reputation first through authentic storytelling.
Read MoreMarketing has changed a lot over the years, it’s happened so quickly, and I predict it’s only going to get faster from here. So what will the next stage look like?
Read MoreHelping companies increase their sales across New Zealand continues to be a source of great satisfaction. Here are some things that I’ve learnt...
Read MoreMarketing. It’s a word that seems to conjure up different things for different people. Some think it’s advertising, some think it’s sales. It’s an umbrella term for quite a few things and it’s vital for businesses big and small to understand how all the components best work for them.
Read MoreOne of the most common reasons why a business might hesitate launching their own blog is because they have no idea what to post. If you fall into this category, fear not. It’s a common problem, but it’s not hard to overcome.
Read MoreCustomers these days are pretty savvy. They can smell a fake from a mile off.
That’s why businesses big and small have discovered the power of authenticity — the ability to look your fans and customers in the eye, say what you mean and mean what you say. And what better medium to look people in the eye, if not in person, than by video?
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