5 Things to Write About on Your Business Blog
About the Author:
Erin Reilly
Founder at Lingo
Erin heads the Lingo team. Specialising in copywriting, content marketing, blogging, website content and scriptwriting, Lingo helps Kiwi businesses create a smart online presence using the power of well- written words.
In our last issue, we presented five reasons for having a blog on your website.
So, what should it contain? It goes without saying that a business blog should be updated regularly because simply being the owner of a fancy domain name isn’t going to get you very far.
But one of the most common reasons why a business might hesitate launching their own blog is because they have no idea what to post. If you fall into this category, fear not. It’s a common problem, but it’s not hard to overcome.
1 Answer your customers’ questions
One of the main reasons a business blog exists in the first place is to improve your SEO (search engine optimisation). Your website will rank higher than others if you regularly post content that is genuinely helpful.
The easiest way to create this kind of content is to put yourself in the shoes of your customers. What kinds of questions would they type into Google in order to find your website in the first place? If you’re a Wellington-based builder, it could be as simple as ‘Wellington builder’ – a bit of a no-brainer there.
But if you’re an Auckland recruitment agency, you could encourage more visits to your website by answering questions like ‘how do I create a successful CV?’ or ‘what should I wear to an interview?’.
Don’t be afraid to think outside the box a bit. A company that installs outdoor louvres could encourage online users to browse their website by creating content that revolves around ‘top tips to improve indoor/outdoor flow’.
2 Introduce not-yet-customers to your business
A blog is one of the easiest ways to introduce your business and what makes you tick to customers (and almost-customers) in a friendly and approachable way. Use your business blog to talk about your products and services, new initiatives, values, staff members – anything that gives you a bit of exposure while highlighting the best bits of your business.
3 Voice your opinions
A business blog is the perfect platform to voice your professional opinions about newsworthy subjects and set yourself apart from your competitors as an expert in your field.
You might work in recruitment and have an opinion on four-day working weeks, or property development and advocate building up versus building out.
Keep all content on your business blog relevant to your business though. If you just have an opinion that’s unrelated to what your business stands for or specialises in, post it in a private forum, not on behalf of your business
4 Tell everyone how awesome you are
Case studies and testimonials from happy customers are excellent ways to bolster your blog. Ask your clients if they’re happy to feature on your blog as examples of your recent work. Even if you don’t want to write a full article about them, always ask for a testimonial at the end of every project.
5 You scratch my back if I scratch yours
If you struggle to create engaging content to post on Twitbooklinkedagram, a blog that’s regularly-updated has already done most of the hard work for you. Posting links to your latest blogs on your various social media accounts sends more traffic to your website, resulting in more brand recognition and leads.
Founder
Lingo
(021) 050 0608
Related Articles
Much of what you watch, listen to or buy comes from recommendations made by Al algorithms. More and more, algorithms are helping us to make both subtle and important life altering decisions. So, what does this mean for marketers?