5 Reasons You Need a Business Blog – Right Now
About the Author:
Erin Reilly
Founder at Lingo
Erin heads the Lingo team. Specialising in copywriting, content marketing, blogging, website content and scriptwriting, Lingo helps Kiwi businesses create a smart online presence using the power of well- written words.
Blog, News, Media, Latest … Whatever you want to call it, they’re all essentially the same: an outlet that enables businesses to share their latest news, views and reviews with their audience in a casual, non-confronting way.
But business blogs are really high-maintenance, right? Nope! A business blog done well is one of the easiest ways to communicate with your customers (and not-yet-customers), set you apart from the rest, improve your search engine optimisation (SEO) and make you look flash and sound awesome. What’s not to like?
1 A business blog establishes you as an expert in your field
The more you talk about stuff that you know a lot about, the more people will pay attention to what you have to say. A business blog that’s regularly updated and answers the kinds of questions your target audience asks establishes you as an expert in your field. Creating content that’s insightful and genuinely helpful to the people who read it is one of the best ways to tell the world that you and your business are awesome, because you’re a total boss and everyone should know it.
2 A business blog can improve your SEO ranking
If someone who lives in Christchurch needs some legal advice for whatever reason (let’s not speculate), and you’re a law firm based in Christchurch, you’d better hope that when theyGoogle ‘Christchurch lawyer’ your business will appear the top of their search results. If it doesn’t, SEO (or search engine optimisation) could help you improve your rankings. Put simply, search engines reward websites for regularly posting unique content, using relevant keywords and answering the questions that online searchers ask by sending your website higher up the list of search results. A business blog helps you tick all three of these boxes, and while it won’t get you on the first page of Google overnight, it’s an easy way to improve your search engine rankings over time.
3 A business blog sets you apart from your competitors
If none of your competitors has a blog, now’s the perfect time to set one up yourself. A business blog not only lets you communicate with your current clients, it also puts you in front of new customers who might have no idea who you are.
If your competitors don’t have a blog outlet, they automatically miss out on this kind of exposure.
4 A business blog lets you chat with, not just talk to, your customers
Customer communication is generally one-sided; you might send them an email that tells them about a new initiative or create an ad campaign that hopefully someone will read and remember. A business blog lets you talk to your customers in a friendlier, more casual way than many other kinds of communication. Turn on comments and you instantly encourage your audience to chat back.
5 A business blog is a match made in heaven with social media
If you struggle to create engaging content to post on Twitbooklinkedagram, a blog that’s regularly-updated has already done most of the hard work for you. Posting links to your latest blogs on your various social media accounts sends more traffic to your website, resulting in more brand recognition and leads.
Founder
Lingo
(021) 050 0608
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