How do you articulate who you are, if you’re not the household name in your market place? Well, first thing’s first – you need to know who you are.
Read MoreRather than constantly trying to spam consumers with the best deals on their products, organisations are now seeing the benefit in focusing on brand authenticity and building a strong reputation first through authentic storytelling.
Read MoreMarketing has changed a lot over the years, it’s happened so quickly, and I predict it’s only going to get faster from here. So what will the next stage look like?
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