Deploying siloed tactics does not equate to purpose-driven strategy. This is as true in purpose-driven strategy as any other. While there is potential to deliver social impact this way, it can slip easily into “special projects” that organisations do on the side and the public is savvy in recognising authenticity.

The legal distinction between a contractor and employee is changing. Recently there have been a number of significant Employment Court decisions shaping the law in this area.

A recent decision of the Fair Work Commission (FWC) in Australia provides timely “food for thought" as New Zealand employers consider whether they can require their employees to be vaccinated against COVID-19.

Much of what you watch, listen to or buy comes from recommendations made by Al algorithms. More and more, algorithms are helping us to make both subtle and important life altering decisions. So, what does this mean for marketers?

As the COVID-19 pandemic worsens due to new South African, UK and Brazilian variants, and a vaccine becomes accessible, employers across the globe are asking whether they can require employees to be vaccinated against COVID-19.

The Covid-19 pandemic, which remains a risk for all New Zealand, has highlighted how important it is for people to stay home when they are unwell.