Ailsa Page
Marketer, Speaker and Author, Founder and Director at APMW
Ailsa owns and runs APMW. For the past 20 years she has helped thousands of SMEs develop down to earth, smart marketing strategies that work.
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It’s a classic Catch 22 for businesses, particularly those offering services. You charge for your time, IP, ideas and advice but you have to give some of it away in order to get the sale.